REV OPS BAROMETER

Rev Ops Barometer is the largest continual survey of global advertising and revenue operations specialists.

We launched this service in 2019, recognising that advertising operations specialists, who select and manage tools powering most modern media businesses, were woefully underrepresented in industry commentary.

Barometer reports use data from several waves of research, totalling well over 800 responses, from major media companies around the World.

Using robust data sets we can reveal detailed trends and splits, including by publisher type, team size, and revenue mix.